Chatbots can be useful for both B2B (Business-to-Business) and B2C (Business-to-Consumer) interactions, but the applications and functionalities may vary based on the specific needs and characteristics of each business model. The specific use cases and functionalities can be customized to meet the unique needs of each business model. The effectiveness of chatbots in any context depends on how well they are designed, implemented, and aligned with the goals of the business.